Thorne Healthy Aging

A mixed-media campaign for Thorne blending art, motion, and science around healthy aging.

Client : Thorne

Studio: BUCK

ECD: Ben Langsfeld

EP: Joe Nash

Creative Director: Liron Eldar-Ashkenazi

Art Director: Doug Hindson

Lead Producer: Jess Pierik

Matte Painting: Doug Hindson, Fernando Utreras, Wesley McClain

2D Animation: David Hobizal, Federico Saenz Recio, Gilles Desmadrille, Po-Chen Chia

CG Animation: Chris Ribar, Daniela Portilla, Filipe Machado, John Karian, Joy Tien, Shane O'Hara

Editorial: Audrey McHale, Cameron Kelly, Talia Mazzarella

Colorist, Jose Fuentes

Compositing: Lurival Jones, Navid Bagherzadeh

Production Coordinator: Jennifer Blackwell

Copywriter: Logan O'Brien

Head of Live Action Production: Trish Rigby

Live Action Directors: Liron Eldar-Ashkenazi & Doug Hindson

DP: Derek McKane

VFX Supervisor: Chris Ribar

Line Producer: Brian Bennhoff

Production Designer: Wayne Neho

Wardrobe Stylist: Bree Perry

Hair & Makeup: Jamie Bednarchick

1st AD: Marco Ajello

Our campaign reframes how Thorne talks about aging by starting from what already feels true. Aging is not something to fight. It is something to inhabit well. Rather than leaning into the category’s obsession with anti-aging, we focused on an aspirational view of healthy aging as a lived, holistic lifestyle. The goal was not to promise transformation or correction, but to reflect presence, continuity, and care over time. That perspective became the foundation of the work, shaping the narrative tone and guiding every creative decision with restraint and intention.

The visual world plays with scale and surrealism to create painterly environments for real people to inhabit. Serene natural landscapes and textured compositions extend the visual language explored in our previous work for Thorne. Paintings set the tone for each scene, acting as both emotional anchors and structural guides. The environments feel expansive yet intimate, designed to support the story rather than distract from it.

3D elements were designed to feel fully integrated within the painted landscapes. Lighting was carefully matched between the painted worlds and 3D objects to unify each environment. Beyond modeling the products, 3D was used to introduce depth and parallax in scenes with dynamic camera movement. For non-product elements, painted textures softened precision and preserved an organic feel across the system.

Live-action talent was designed to feel natural within painted environments while remaining intentionally real. Brush strokes and texture stayed in the world, while people and backgrounds were unified through light and color. Actors were live-keyed over paintings so lighting could be adjusted in real time. The cast reflected different moments in the journey of aging across age, body type, and gender. Inspiration came from surrealism and romantic landscape painting, with selective use of machine learning to extend painted styles into complex elements like clouds and water.