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LIŔONA aka Liron Eldar-Ashkenazi,
is an award-winning LA based Creative director & Artist. Currently @ BUCK
 
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As a Creative Director at BUCK, I play an important role in shaping the artistic direction and creative output of the studio. I lead a team of talented designers, animators, and creatives, guiding them to produce innovative and visually stunning work across various platforms and mediums. I'm expected to have a finger on the pulse of contemporary trends but are also dedicated to honing my own personal craft and explore new mediums, styles, and emerging technologies. The position is a part of the company's leadership. CD's are expected to have a keen eye for design, a passion for storytelling, and the ability to inspire and motivate others.

My day to day involves many diverse areas of focus: team leadership, concept and pitch development, client relationship and presentation, and personally, contribution towards the production of a project. Okay enough about work.

In my free time, I like crafting digital art and advising companies and projects on their brands and social media presence as well as mentoring senior and up-and-coming talent.


My style is usually described as bold, contemporary & daring, as well as heavily dependent on strategy, beauty & high-end craft.

A little bit about my history: I started my career at the mythological design studio Sagmeister&Walsh, as a 3D & motion designer, later, head of design at The-Artery.

When I joined
BUCK I've joined as an Art director, promoted to Senior art director, then Associate Creative director, and currently,
 Creative Director for the past two years.
 
At 2016, after graduating from The School of Visual Arts, I was honored to be named one of PRINT Magazine '15 Under 30' most promising designers working in the industry, but it's been a long time:) 

For any Press inquiries, collaborations, mentorship opportunities or just random professional questions,
find me on
Instagram & Linkedin
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