Hello, I'm LIŔONA aka Liron Eldar-Ashkenazi, an award-winning LA based Creative Director. Currently@BUCK
 
I’m a creative lead that shapes teams and worlds by balancing concept, storytelling, and craft. My focus is always on pushing for ideas that have a strong spine, a distinct point of view, and a reason to exist. Building visual languages that scale across platforms and feel alive in culture.

At BUCK, my role centers around big ideas, guiding designers, animators, and artists toward bold, high-fidelity work. I drive concepts, pitches, strategy, and client direction while staying close to the craft. I care as much about the concept as the execution, and I’m relentless and meticulous about both.

Outside the studio, I create and consume art, advise brands on identity and creative strategy, and mentor emerging talent. More successful people than me describe my style as bold, contemporary, and unapologetically polished. Strategy leads. Beauty follows. Craft seals the deal.
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I started at Sagmeister & Walsh as a 3D and motion designer, then became Head of Design at The-Artery. I joined BUCK as an Art Director and grew into Senior Art Director, Associate Creative Director, and now Creative Director. PRINT Magazine once named me a “15 Under 30” designer, but the work since then speaks louder.

For any Press inquiries, collaborations, mentorship opportunities or just random professional questions, find me on Instagram & Linkedin