Eventbrite Rebrand

A branding system for Eventbrite designed to move with people and real-world events.

Client : Eventbrite

Studio: BUCK

Chief Design Officer: Ben Langsfeld

Group Creative Director: Camille Chu

Creative Director: Liron Eldar-Ashkenazi

Co-director: Sylvia Witter

Lead Designer: Mary Kate Henry

Senior Strategist: Asia Hunt

Copywriter: Brooke Kessler

Executive Producer: Russell Greene

Bidding Producer: Mackenzie Kuzman

Producer: Haley Arenson

Logo Design: Bryan Couchman

Logo Animation: Gur Margalit

Design: Mary Kate Henry, Codie Chang, Bryan Couchman, Gunnar Pettersson, Ben Nichols, Joel Plosz

Animation: Gur Margalit, Dan Cantelm, Rafael Araujo

We began with the logo. The new mark is energetic and forward-moving, reflecting the dynamism of live experiences. Built from three interconnected parts, it shifts continuously to create rhythmic movement. As the form thickens, it evokes free-flowing electricity and shared energy. The identity extends through candid event photography that feels raw, authentic, and accessible. Real communities and real passions take center stage, using photography to tell human stories and build emotional connection.

In 2020, everything changed. How we live, work, and socialize shifted almost overnight. Despite Zoom hangouts and Covid bubbles, a loneliness epidemic took hold, amplified by growing dependence on social media. The average internet user now spends 6.5 hours online each day, yet disconnection increased. At Eventbrite, the team felt this firsthand. They were also uniquely positioned to help. As life became more digital, real-world shared experiences did not lose relevance. They became essential.

Eventbrite’s renewed mission is to bring people together through live experiences, while product focuses on maximizing the enjoyment of gathering. From comedy shows to forest forages to dachshund costume parties, the platform serves every kind of passion. But to reach more people and better serve organizers, the brand needed to evolve. Our task was to shift perception from a logo on a ticket stub to an all-inclusive place to discover and host events. A brand built around real connection, not transactions.

The new tone of voice is boldly optimistic, unexpectedly eccentric, deeply tuned in, and empathetically human. It is designed to scale, flex, and adapt across contexts, with different qualities coming forward depending on where it appears. The voice feels alive and responsive, never generic. It mirrors the emotional range of real-world experiences and reinforces Eventbrite as a brand that understands what it means to gather, celebrate, and connect in person.

Scalability and adaptability were core to the system. Eventbrite appears across countless use cases, from subway posters to email campaigns and social content. We built a flexible system that allows gradients, photography, and illustration to combine and shift seamlessly. This freedom led to the Amplified Brand, a more expressive layer designed for marketing extensions like campaigns, social, email, and OOH. Together, the system supports expression without fragmentation and keeps real-life connection at the center.