Eventbrite Rebrand 2025
Last year, we helped Eventbrite rebrand for a world that’s ready to show up again. The new identity moves with people, not around them—anchored by The Path, a living shape that flexes to match the mood, the moment, the crowd. It’s bold, fast, and built to capture the raw energy of real-life events. From motion to typography to color, every piece of the system was designed to scale—from underground shows to global festivals—while keeping the vibe honest and human.
Role: Creative Director, From pitch to delivery.
Credits :
Client : Eventbrite
Studio: BUCK
Chief Design Officer: Ben Langsfeld
Group Creative Director: Camille Chu
Creative Director: Liron Eldar-Ashkenazi
Co-director: Sylvia Witter
Lead Designer: Mary Kate Henry
Senior Strategist: Asia Hunt
Copywriter: Brooke Kessler
Executive Producer: Russell Greene
Bidding Producer: Mackenzie Kuzman
Producer: Haley Arenson
Logo Design: Bryan Couchman
Logo Animation: Gur Margalit
Design: Mary Kate Henry, Codie Chang, Bryan Couchman, Gunnar Pettersson, Ben Nichols, Joel Plosz
Animation: Gur Margalit, Dan Cantelm, Rafael Araujo
TIME FOR CHANGE.
In 2020, everything changed — how we live, work, and socialize. Despite Zoom hangouts and Covid bubbles, a loneliness epidemic took hold, further fueled by our growing dependence on social media. The average internet user spends 6.5 hours online daily. But despite all the time spent streaming and swiping during the pandemic, we were more disconnected than ever.
At Eventbrite, the team felt the effects firsthand. But they were in a unique position: their platform could help solve this problem. As the world shifted to be more digital, real-life shared experiences became more essential than ever.
With a renewed mission to “Bring people together through live experiences,” and the role of product to “maximize the enjoyment of gathering,” Eventbrite places real-life, meaningful connection at the heart of everything they do. From comedy shows to forest forages to dachshund costume parties — Eventbrite offers experiences for every type of person.
But to reach more people and help them find these experiences, and to help event organizers reach their people, Eventbrite needed a fresh approach to their brand. And that’s where BUCK comes in.
Our task was to shift the brand’s perception from merely a logo on a ticket stub to something much greater: an all-inclusive place to discover and host events.
To do so, we leaned into the emotion of what it feels like to gather in real life. We created a visual and verbal identity that was as exciting, unique, and joyful as all the experiences you can discover on Eventbrite.
The new brand aims to empower and inspire organizers and consumers alike, creating a space to celebrate and connect over their passions in the real world.
The new Eventbrite tone of voice is boldly optimistic, unexpectedly eccentric, totally tuned in, and empathetically human. The tone of voice is scalable and allows for a range of expressions, with emphasis on certain characteristics depending on the context in which it appears.
We kicked off the new brand look by developing the logo. We created an energetic mark with a sense of forward momentum, emanating the dynamism of real-life experiences. This mark consists of three interconnected parts that shift at every point to create rhythmic movement. As the mark thickens, it evokes a sense of free-flowing electricity.
The photographic look for Eventbite is inspired by candid event photography. It feels raw, authentic, accessible, and even inspiring — putting real-life communities and the diverse passions they share on display. We lean on photography to craft compelling visual stories that build connections and engage audiences.
A core consideration for the design system was scalability and adaptability across diverse applications. We knew the system needed a lot of flexibility to represent a variety of dynamic use cases — from self-care subway posters, to stand-up comedy e-mailers, and everything in between. So, we built a system in which the brand could effortlessly combine and shift between gradients, photography, and illustration to suit any need.
This need for freedom of expression led us to The Amplified Brand. Since Eventbrite appears in so many contexts, we created an amplified version of the brand for specific use cases across marketing extensions like social channels, campaigns, email newsletters, OOH, and more.
