SQSP Snowwhite | LIŔONA

Give Snow White a business — and make it real enough to sell.

Executive Creative Director Ben Langsfeld

Associate Creative Director Liron Eldar-Ashkenazi

Senior Producer Russell Greene

Senior Art Director Emily Simms

Storyboard Judah Dobin

Design

Ege Soyuer, Emily Simms, Max Friedman, Wesley Chen

Concept Art Chelsea Lee

VFX Supervisor Ben Rohel

Modeling Filipe Machado

Compositing Ben Rohel, Shane O'Hara

2D Animation

Aaron Becker, Alex Perry, Gilles Desmadrille, Johan Eriksson, Melissa Miyamoto-Mills, Nicole DiLeo, Sean Merk, Vero Gómez

Editors Cameron Kelly, Peter Brandi

Photo Retoucher Rachel Kissel

Line Producer Trish Rigby

DP Cristina Dunlap

Stills Photography Aileen Son

Gaffer Justin Garcia

Key Grip Jimmy Viera

1st AD Francesca Bravos

Wardrobe Stylist Heather Allison

Makeup Shelley Rickman

Hair Amanda Bourne

Tattoo Artist Chris Cuthrell

Talent Gun Lee

Production Designer Monica Dovnar

Prop Master Sarah Hamlin

Builder Danny Cistone

Every year, Squarespace hands a cultural icon a business plan for its summer campaign. In 2021, the icon was Snow White — known for talking to woodland creatures and sleeping through her problems, not for running a company. The job was to make her entrepreneurial, without making her someone else.

Fairy tale logic doesn't hold up under a full brand system, so we built one that could. Enchanted Orchards got a palette, a logotype, a type system, produce stickers, packaging, postcards, and merch — the full apparatus of a business that actually needs to sell things, not just imply an aesthetic. The set followed the same rule: a cottage-core interior overlooking the orchard, balancing rustic materials against the more considered details — floral drapery, set dressing — that keep "whimsical" from tipping into "costume department."