Squarespace Summer Campaign 2021 - Dracula
Snow White may be famous for conversing with animals and afternoon naps—but not so much entrepreneurial savvy. For a fresh spin on her story, we teamed up with Squarespace to craft her small business and bring Snow’s unique brand to life.
Role: Creative Director, On-set Director
Credits :
Client : Squarespace
Studio: Buck.co
Executive Creative Director: Ben Langsfeld
Creative Director: Liron Eldar-Ashkenazi
Senior Producer: Russell Greene
Senior Art Director: Emily Simms
Storyboard: Judah Dobin
Design: Ege Soyuer, Emily Simms, Max Friedman, Wesley Chen
Concept Art: Chelsea Lee
VFX Supervisor: Ben Rohel
Modeling: Filipe Machado
Compositing: Ben Rohelת Shane O'Hara
2D Animation: Aaron Becker, Alex Perry, Gilles Desmadrille, Johan Eriksson, Melissa Miyamoto-Mills, Nicole DiLeo, Sean Merk, Vero Gómez
Editor: Cameron Kelly, Peter Brandi
Photo Retoucher: Rachel Kissel
Live Action Line Producer: Trish Rigby
DP: Cristina Dunlap
Stills Photography: Aileen Son, David Baum
Gaffer: Justin Garcia
Key Grip: Jimmy Viera
1st AD: Francesca Bravos
Wardrobe Stylist: Heather Allison
Makeup: Shelley Rickman
Hair: Amanda Bourne
Tattoo Artist: Chris Cuthrell
Talent: Gun Lee
Production Designer: Monica Dovnar
Prop Master: Sarah Hamlin
Builder: Danny Cistone
How Do You Like Dem Apples?
In Snow White’s spot, we follow the fairest of them all as she builds Enchanted Orchards, her organic (and poison-free) apple business—with the help of Squarespace.
We envision Snow White as compassionate, driven, and undeniably cool. After her bad experience with a ‘tainted’ apple, she’s dedicated herself to making top-of-the-line, quality, organic apples accessible so that others can avoid her fate.
It took BUCK creatives of all stripes to bring Snow’s business to life — flexing our skills in branding, packaging, merch design, still photography, live-action, and UGC imagery to make Snow’s website shine. Even the little birdies chipped in to help make it sing.
Building Snow’s warm and inviting room that overlooked the orchard was great fun. Her “cottage core” style required the right balance between rustic, natural materials and refined set design details like floral patterned drapes.
In order to make Snow’s website believable, we forged an entire brand framework for Enchanted Orchards. Palette, logo, type system, produce stickers, packaging labels, postcards, and even, yes, merch. Snow White is timeless and her business will live appley ever after on Squarespace.
